Facebook (fb) is the most famous and easy means of social media. Its platform can be used to maximum potential to draw audience and convert customers.
Things to keep in mind-
- Use the Facebook page link in all websites, emails, visiting cards and any other means of contact.
- Remember the following: what the target customer has in common? What is the age of the customer? How can we help them?
- To build contacts- share the page, encourage friends to share, ask contacts to share, check build audience option
- Create interesting and useful posts so that audience shares and reads as well.
- Share what is authentic to us, give instant replies on comments n messages, if response needs time, let the customer know that it will take time. Post regularly and fix a time to upload posts.
- If a post garners attention and becomes successful, use it as promotion.
- Facebook pages manager app helps manage page
- Facebook page insight helps to guide using Facebook
- Pin on top option in the right top corner puts the post at the top of the news feed page.
- Embedded post option links the Facebook page to the website of the company.
Facebook advertIt works by targeting a selective audience. We can select our audience by different traits, like age, gender, location, interests and liking’s. Facebook can also filter audience according to their use of medium of internet- phone, computer, and tablet. We can thus customize our audience to show ads to those who will find our ad relevant. We can show ads to customers whose contacts we have. The e-mail and phone no has to be provided so that the customer can be tracked. What people buy online and offline can also be tracked and be used to show ads to. We can create specific ads for our contact uploaded/existing customers. Make customers out of those people who have similar interests as existing customers. Show them ads. Look-a-like audience are people who have similar traits to existing audiences.
Cost of adverts
Bidding has to be put for the maximum cost to be spent. Set a budget and select the days the ads has to run. When the ad reaches audience, the budget decreases and becomes 0. If the budget stays and selected days are over, the ad stops appearing. Change ad according to how it works. If an ad does well increase its budget, it fails pause it.
How the auction is done to post ads?
Based on the budget selected, audience reaction, how good the ad is and also how much relevant our ad will be to the customer are factors which determine if our ad will be posted competing with the other similar ads. So, the higher quality our content and bidding, the more possibility to get the ad place. Bidding is a big factor. It ensures which ad will be posted at the end.
Re-marketing through website link
A unique pixel code is given by fb which captures the details of the visitor, this need to be embedded into our website. Whoever visits our website will be selected as target audience to show ads on facebook. This way we can advertise to those people who are in fb and who have already seen our website.